What’s between your legs… ánd boobs

Chances are you’ve thought about what you use between your legs. We’re all about organic cotton fem care products. But what about… everything else you use on your vagina and breasts?

La Fille d’O, one of the most beautiful lingerie brands from Belgium, believes, just like Yoni, that women have the right to fair products. Good for the world and for yourself.

The girl of O

Founder Murielle Scherre could not identify with the role models in the media. She did not feel comfortable with the usual lingerie, the advertisements and the models. That is why this power woman decided to make her own lingerie, inspired by the shapes and the movement of the body. The body of a woman like you and me.

Murielle finds this inspiration in the women around her. Intelligent women who are driven by their curiosity and zest for life. By sharing their story, she hopes to give other women the courage to throw off their heavy shield of doubt and shame.

Starting with simple yet luxurious lingerie with a quirky twist, La Fille d’O has grown into a brand that stands for female empowerment. Handmade, unique pieces to celebrate your female body.

”Our body is so fragile, yet people are very arrogant about it. We treat our bodies like bonsai trees, trimming them perfectly to fit our gardens.” – Murielle Scherre

She calls her work avant-garde lingerie. It supports your feminine shapes and gives you an empowered feeling. We like.

Every item that La fille d’O makes fits within these 3 points:

1. I nnovative design 

Doing things differently, Murielle can tell you a lot about that. She makes all her designs herself. We love that.

2. Smart and clean origin 

All materials and products are made of the highest quality. Everything is made as locally as possible. Up to 70% of all resources come from Belgium.

3. An honest product line 

A product line by women for women. And all that from their studio in Ghent and the small, local factories in Kemmel and Wevelgem.

Honest and innovative products, with a clear story behind the brand. We’re in love.