Yoni verovert de fem care markt

In 2016, we were proud to call ourselves the number 1 of the SME Innovation Top 100. Exactly one year later, we look back on a Yoni year. Our organic cotton tampons, sanitary towels and panty liners were not only awarded as innovative. The team became (and is becoming) bigger and bigger. We try to tackle the taboo surrounding menstruation in the Netherlands and beyond. And have launched a new product on the market: the tampon case. Read on quickly!

Off to abroad 

Since 2015, Yoni has been on the shelves of Etos stores throughout the country. Last October 2016, we grew enormously because we were placed on the shelves of Albert Heijn. Suddenly, we jumped from 700 to more than 1400 points of sale. With this, we ensure that as many women as possible have an organic cotton option within reach. Also abroad. The past year was extra important because the first serious steps abroad were taken. Belgium, Luxembourg, Germany and the UK are now supplied with Yoni products.

Girls, girls, girls: we’re growing

With the addition to the team  last year by Ilse as Chief Operating Officer and Lieselotte as Purchase & Logistics Officer, we are ready to grow further and conquer even more women, points of sale and countries ;-). And last but not least: have you met our three new creatives: Zaza, Perla & Laura ?

Spreading the word

That conquering is not easy, because telling the Yoni story is incredibly important. From girlfriend to girlfriend. Or online via our website, blog and of course social media. This is it:

But also on stage. Mariah was on the TEDxZwolle stage last June and will be seen later this year at the  Dutch Design Week in Eindhoven, Sustainable Brands in Copenhagen and the World Forum for Responsible Economy in Lille.

Innovative design 

Our striking and minimalist packaging did not go unnoticed. Previously, design agency Thonik won the ADCN Award for this in the category ‘Product/Packaging Design’. In 2016, the arrival of the  Mega Stash  once again proved that innovative design is a top priority;  brightly colored tampon tubes that also look great in the toilet. YAY!

Overview Awards 

2014 – ASN Bank World Award
2015 – Bronze Award ADCN Product/Packaging Design (design agency Thonik)
2016 – Winner SME Innovation Top 100
2017 – Bronze Award Berlin Fashion Film Festival for YONI: THE CYCLE STORY by  INSANE