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The Cycle Series

March 15, 2016 . careyo-machinawa

Not only do we want to provide an organic alternative for all women when it comes to tampons, pads and panty liners, we also aim to break the social taboo surrounding menstruation. Over 4 billion women have their period every day, so we think it makes sense to at least be able to talk about it. In some countries girls can’t even go to school during their time of the month. So there’s a lot of room for improvement.

This is why we are always on the look out for fun and creative ways to trigger and start a conversation on the topic. A while back we were introduced to the creative duo Ine & Sanne (also the name of their design studio) and they had a great idea of how. We were so enthusiastic, we did a little dance – a match made in heaven!

Our collaboration led to “The Cycle Series”. “The Cycle Series” is a series of cheeky videos symbolizing the highlights of the female menstrual cycle, starting with ovulation, followed 2 weeks later by menstruation.

Ine & Sanne previously worked with brands such as De Bijenkorf, Amsterdam MOAM, Fashion Factory and received a lot of attention for their video for the Venga Boys during the 2014 World Cup.

Curious? Check out our videos below and feel free to share!

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